Lucid is a full service public relations firm offering expertise in media relations, crisis management, public affairs, and media training. Our clients have appeared in outlets ranging from the Green Bay Press Gazette to Good Morning America, and everything in between.


Jonathan Franks, Founder and President of Lucid Public Relations, is a seasoned business adviser with a background in crisis management, public affairs, and strategic communications. His work in national politics and private practice in Washington, D.C. gave him a wealth of experience in high stakes litigation (criminal and civil), political communications, and “bet-the-company situations.” Jonathan takes great pride in his ability to respond to a communications crisis quickly, strategically, and effectively—bringing calm to otherwise chaotic situations. Jonathan earned his bachelor’s degree in Government and Economics from Connecticut College in 2004 before handling PR for high profile criminal cases at a major Washington, D.C. law firm. In 2006, Jonathan became Staff Assistant to House of Representatives Majority Leader Steny Hoyer, overseeing a variety of communications and logistics responsibilities. In February 2008, Jonathan relocated to Los Angeles to work at a prominent PR agency, where he gained experience managing high-profile accounts. His clients have appeared on/in Good Morning America, The Today Show, Access Hollywood, The CBS Evening News, The Los Angeles Times, and The Boston Globe, to name a few.




The word Lucid is synonymous with “clarity.” Being clear in our line of work is key to our success as a PR firm. Clarity in communication, in purpose, and in our relationships with stake holders is vital to a productive environment. Having open doors and an open line of communication eliminates any misunderstandings.


We own our work- it is never “someone else’s problem,” it is our own. Through accountability, we can find solutions to difficult situations and dedicate ourselves to being responsible for our success as well as our clients’.


Change is inevitable, especially in the field of public relations. Keeping an open mind is critical to changing and evolving for the better. One of the most rewarding parts of our job is maintaining a creative space that is conducive to generating new ideas. Learning new skills and new ways of thinking keeps our minds fresh.  Whether it’s a new theory, a new media platform, a new technology, or a new client, we are always receptive and ready to adapt.


Nothing feels better than seeing a positive result. Getting great media bookings for our clients fuels us; it’s why we do what we do. Video gamers have use the term ‘fiero’ to describe the feeling of being triumphant in the face of adversity. We as public relations professionals share this exact feeling we put a client on the front page of The Los Angeles Times, or on their first television appearance.


We believe that laughter is the best weapon to fight the stress battle, and good way to defuse a trying situation. Though we take our publicity clients, their careers and businesses very seriously, we have found that when there is a steady supply of laughter, the creativity flows more easily and is followed quickly by results and success.


Science has proven it. Showing gratitude is the #1 generator of happiness. Even in the most trying situation, simply showing gratitude has the potential to lift spirits and reduce stress. We value this ability and express our gratitude not only to each other, but to our clients and our friends in the media. We recommend everyone to give this a shot- take a moment to express your gratitude to someone and watch your stress melt away.


“I’ve always been impressed by LUCID’s level of service.  Whether I’m attending a business launch, charity fundraiser, or media event, I can always count on a LUCID team member being there. I’m grateful for their professionalism, dedication, and friendship over the years, and I look forward to continuing our relationship in the future.” – Montel Williams

“Since 1988 the American Health Journal has worked with many publicists and PR Firms to arrange for on-camera interviews.  In that time we have never worked with a more professional, experienced and exceptional company as LUCID Public Relations. They are simply the best!” – Roland Perez (Executive Producer, American Health Journal/PBS)

“I met Team LUCID shortly after publishing my first book The 15 Minute Heart Cure.  I was impressed by their creativity and the caliber of media placements they were able to secure locally and nationally. The work I did with them still benefits me nearly 2 years later.  The talented LUCID team is extraordinarily professional, current, creative and innovative, which are all essential for modern day messaging.” – Dr. John Kennedy


A Los Angeles and New York based public relations firm providing strategic counsel and communications services.

Find us at

HQ: 3867 Grand View Blvd. / Los Angeles, CA 90066