“PR Executive” is consistently sandwiched between “Firefighter” and “Enlisted Military” in end-of-the-year “World’s Most Stressful Jobs” roundups (see CareerCast rankings for 2013,2012, 2011). In keeping with our Higher Purpose, our team of tea-drinkers at Lucid Public Relations decided to do something about it, launching a custom tea label called LucidiTEA.
Featured in LA Business Journal, LucidiTEA is a strawberry-infused blend consisting of ingredients that help reduce stress and enhance cognitive ability–including Organic Guayusa, Organic Strawberries, Organic Green Rooibos, Organic Apple Bits, Organic Jasmine Green Tea, Organic Hibiscus, and Organic Rosehips. The entire Lucid team was involved in the tea’s creation — researching ingredients, designing the label, and taste-testing a string of failed mixtures.
We view LucidiTEA not only as a stress-buster for our colleagues but also a way to reinforce Lucid’s higher purpose. When we discuss our company values—patience, teamwork, and creativity consistently come up. We poured all of those values into the making of LucidiTEA, so think of it as our drinkable mission statement.
Want to order LucidiTEA? Please email Andrew@LucidPublicRelations.com.