THE STORY
Cardiologist, author and speaker Dr. John M. Kennedy hired LUCID to publicize and arrange media placements for his new book, The 15 Minute Heart Cure: The Natural Way to Release Stress and Heal Your Heart in Just Minutes a Day. Drawing from his experience as Director of Preventative Cardiology and Wellness at the Marina Del Rey Hospital, Dr. Kennedy created the B-R-E-A-T-H-E™ Technique, combining guided visual imagery with controlled breathing to help users de-stress in fifteen minutes. Lucid’s media campaign resulted in placements on The Dr. Oz Show, ABC World News, PBS, Discovery’s “Life or Death,” and Extra’s “Lifechangers”; and in local news outlets including KABC, KCAL, Fox 11 News, and Boston’s Fox 25 News. He was the most frequently featured guest on the internationally syndicated CBS show The Doctors during their 2010 season. Our print placements for Dr. Kennedy included The Advocate, Health Magazine, and Real Simple Magazine. After Dr. Kennedy’s book campaign was over, we monitored the news for stories in his area of expertise. For example, when Dr. Conrad Murray went to trial for his role in Michael Jackson’s sudden death, we placed Dr. Kennedy on Anderson to discuss correct uses of Propofol and demonstrate the proper CPR technique. These media placements resulted in business deals with Fortune 500 companies, a new book deal, reality TV offers, paid speaking engagements, and recurring guest appearances on national TV programs.
RESULTS
- Hallmark’s Home & Family (May 2014)
- The Anderson Cooper Show (October 2011)
- KCAL (July 2011)
- The Doctors (20 Answers from a Specialist, May 2011)
- The Doctors (On Fainting, March 2011)
- Fox 11-Los Angeles (March 2011)
- The Doctors (On heart palpitations, February 2011)
- Fox 25 – Boston (February 2011)
- KCAL (On hazardous health hickies, January 2011)
- The Doctors (On BREATHE, January 2011)
- PBS (October 2011)
- World News Tonight (September 2010)
- The Doctors (On fatty foods, September 2010)
