THE STORY
When doctors informed 35-year-old Jen Bulick that she had State 4 lung cancer, and only a few months to live, she decided to marry the love of her life, Jeff. They’d planned to just do something simple. But then, Bay Area Wedding Planner Erica Becks read Jen and Jeff’s story on an online wedding message board and wanted to help. Using inspiration from Jen’s “Dream Wedding Page” on Pinterest, Erica worked with over fifty local vendors to throw Jen a big Gatsby-style shindig . Jen, sadly, passed away several months after the ceremony, but with happy memories of a dream wedding come true.
RESULTS
After her work on Jen & Jeff’s dream wedding, Lucid positioned Erica Becks, founder of Erica Events–a wedding and event planning company based in California’s Bay Area—as an expert on wedding and event planning. Our media campaign resulted in major print, online, and television placements.
TV Placements
- Today Show
- Inside Edition
- NBC Bay Area (two dream wedding segments)
- NBC Bay Area (DIY holiday decorations segment)
Print/Online Placements
- Yahoo (Front Page)
- Huffington Post (Front Page, on dream wedding)
- Daily Mail
- CNN.com (on wedding illness)
- CNN.com (on wedding cost-saving)
- New York Daily News
- Bridal Guide (on dream wedding)
- Bridal Guide (on chocolate wedding ideas)
- Inside Weddings
- The Knot
- Style Me Pretty
- Mountain View Voice
- San Jose Mercury News
- Chuck Norris News
