THE STORY
GiveForward is the first crowdfunding website dedicated to raising money for individuals navigating a medical crisis. The website has helped families raise over 32 million tax-free dollars for medical expenses. With insurance coverage often inadequate, GiveForward offers a new way to send love and financial support to patients at their lowest of moments. Lucid launched an editorial media campaign to showcase various GiveForward fundraisers, to promote its unique business story, and to position its founder as an expert on medical crowdfunding and online philanthropy.
