Crisis & Issues Management · Since 2009
Clarity in the moments that matter most.
LUCID Strategies is a boutique crisis and issues management firm. We advise individuals, companies, and nonprofits when the stakes are highest and the margin for error is gone — discreetly, and on the record only when it serves the client.
Our work and our cases have been covered by
What we do
Long-range counsel. And the ability to run a live crisis the hour it breaks.
Most of our work is the slow, deliberate kind — protecting a reputation before it is tested. The rest is the opposite: a crisis already on the wire, and a client who needs a steady hand and a plan within the hour.
Crisis Management
A disciplined response when reputation, freedom, or the business itself is at risk.
Issues Management
Identifying the slow-building risk while there is still time to manage it on your terms.
Litigation Communications
Managing the public narrative around high-stakes litigation, in step with your legal team.
Reputation Management
Protecting executives, founders, and public figures under sustained scrutiny.
Media Relations
Two decades of newsroom relationships, and a clear-eyed sense of what will and will not move a story.
Public Affairs & Political Risk
For brands and individuals pulled into a political fight they did not choose.
Wrongful Detention & Hostage Advocacy
When an American is wrongfully held abroad, no family should have to face the system alone.
Since 2013, our founder has worked alongside families learning a process they never expected to face — the press, the messaging, and the machinery of government — so they can keep their attention on the person they are trying to bring home. We do not negotiate releases; that work belongs to the government. What we do is help a family stay heard, prepared, and steady through the longest days of their lives.
Some of those families’ names later reached the front page. Many never will. Either way, the work is the same — and much of it is never discussed. Our founder helped launch and previously served as spokesman for the family-led Bring Our Families Home campaign.
If your family is facing this, you can reach us in confidence.
Selected outcomes
Most of it you will never hear about. Some of it you already have.
Most of our work is confidential by design. Some of it has been on the front page.
Founder
Jonathan Franks
Founder & President, LUCID Strategies
Jonathan Franks has spent two decades advising clients through their hardest moments — across healthcare, technology, financial services, politics, and entertainment. He is best known for his work on behalf of wrongfully detained Americans and their families, as a family spokesperson and previously as spokesman for the Bring Our Families Home campaign.
If you’re facing a high-stakes situation, let’s talk — in confidence.
Inquiries are private. We respond quickly.