About LUCID Strategies
A boutique firm for the moments that matter.
LUCID Strategies — formerly LUCID Public Relations — is a boutique crisis and issues management firm. Since 2009, we have advised individuals, companies, and nonprofits through their most difficult moments, when reputation, freedom, or the business itself is on the line.
Why LUCID
01
Senior-led
You work directly with senior counsel, not a rotating account team. The people you hire are the people who do the work.
02
Discreet by design
Most of what we do never appears on a page like this. When discretion is the point, discretion is the work.
03
A two-decade rolodex
Relationships across the national press, built over decades — and a clear-eyed sense of what will and will not move a story.
04
Nationally recognized
Repeatedly named among the best public relations firms in Los Angeles, with work that has earned national recognition.
What we do
Crisis. Issues. Litigation communications. And a practice all its own.
Crisis management, issues management, and litigation communications. Reputation management for executives, founders, and public figures. Media relations built on decades of newsroom relationships. Public affairs and political risk. And, in a category of its own, advocacy and family-spokesperson work on behalf of Americans wrongfully detained abroad. See all services →
How we work
We are advocates first. We do not chase attention for its own sake, and we are comfortable working without a byline. We work bicoastally — California, New York, Washington, D.C., and Florida. Our job is to help clients stay heard, prepared, and steady, and to make sure the record is accurate when it matters most.
Meet the founder.
Jonathan Franks came out of professional politics and has done this work ever since.
Read Jonathan Franks’s profile →